🛟 Recovering a profitable funnel after platform disruption.

Funnel recovery / Conversion optimization

Platform and compliance changes disrupted a profitable funnel. Repairing the journey restored growth without replacing the winning idea.

Full revenue recovery in 3–5 weeks / +10–20% vs. the original baseline

📍 The starting point.

Platform and compliance changes disrupted a previously profitable funnel. Revenue fell approximately 25–40%, leaving acquisition less predictable and scaling unstable.

🔍 What we found.

The acquisition angle still worked. Misaligned funnel structure, degraded sequencing, inconsistent messaging and compliance friction were breaking the execution around it.

🔧 What we changed.

We retained the winning positioning, located drop-offs and rebuilt question order. The narrative became consistent from advertisement to conversion, with sensitive friction points removed.

🧱 What we built.

A repaired conversion journey, clearer sequencing and a step-by-step optimization process that preserved the original acquisition proposition.

📈 Where it landed.

Revenue recovered fully within three to five weeks. Performance improved 10–20% against the original baseline, restoring stable conditions for scaling.